MKZ Content

Web Content

From interactive experiences to blog posts, web content is a great way to provide thought leadership and showcase a bit of your personality. Some of my favorites are below.

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Features Overview

Mattress Advisor

As humans there are a few things we all need - food, friendship, and sleep. The Mattress Advisor website strives to provide unbiased, thorough information on all things sleep related. The crux of their site offers reviews of mattresses and sleep accessories, but they also provide in-depth content to help readers find their best sleep. I love the opportunity to write for this site because their fun brand voice aligns so well with my own.

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 Client: IBM  |  Role: Writer  |  Agency: Centerline Digital

Client: IBM  |  Role: Writer  |  Agency: Centerline Digital

 

IBM Z Tables

For IBM’s main conference, THINK, the IBM Z team asked our team at Centerline to create interactive, video game experiences. After brainstorms, we moved forward with two ideas - a matching challenge, and a pipe building game.

From there, I was able to write up a gameflow document to give our client an idea of what these experiences would be like. In addition to onscreen explanation copy, uur doc also gave subject matter experts prompts for when to explain business benefits during game play.

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Once in development, I was responsible for proofreading and revising copy before the games went live to very happy THINK players.


Pace Communications Blog

As I continued to learn more about the world of content marketing, I became fascinated with learning more about millennial marketing and the latest trends in the industry. I decided to use this newfound knowledge to provide content for the Pace blog.

All of my articles for the Pace blog can be seen here.


 

FH Foundation Personal Stories

 
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A cause that is near and dear to me is the mission of the FH Foundation. This non-profit, patient-centric organization works to raise awareness of familial hypercholesterolemia.

 

 

In doing so, they have created a community of advocates who all have their own stories to tell. I often help craft these stories. The below example is my favorite, though I am biased - it's my mom.

Click here to view this specific article. 

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