MKZ Content

The Top 5

Let's cut to the chase - this is the best of my best work.

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  IBM Storage Orchestra Video

IBM Storage Orchestra Video

  Convince Your Boss Series

Convince Your Boss Series

  IBM Z Interactive Tables

IBM Z Interactive Tables

  Pendo Event Opener

Pendo Event Opener

  Mattress Advisor

Mattress Advisor


The Convince Your Boss Video Series

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For the TransPerfect GlobalLink Next conference, they were looking for some cheeky and sarcastic videos that would not only entertain, but would help potential attendees. The theme of '“convincing your boss” is brought to life in the character of Rodney. One anchor video and subsequent videos of Rodney’s tips created a funny campaign the client loved.

Click here to see the anchor and tip videos.

  Client: TransPerfect | Role: Writer | Agency: Storyboard Media

Client: TransPerfect | Role: Writer | Agency: Storyboard Media

 Client: IBM  |  Role: Writer  |  Agency: Centerline Digital

Client: IBM  |  Role: Writer  |  Agency: Centerline Digital

 

IBM Z Tables

For IBM’s main conference, THINK, the IBM Z team asked our team at Centerline to create interactive, video game experiences. After brainstorms, we moved forward with two ideas - a matching challenge, and a pipe building game.

From there, I was able to write up a gameflow document to give our client an idea of what these experiences would be like. In addition to onscreen explanation copy, uur doc also gave subject matter experts prompts for when to explain business benefits during game play.

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Once in development, I was responsible for proofreading and revising copy before the games went live to very happy THINK players.


IBM Storage Orchestra Video

IBM Flash Storage was looking for an elegant piece for their launch event in London. Through a full team brainstorm, the Centerline team landed on a musically driven piece describing the powerful performance of the entire storage portfolio - much like the powerful performance of a full orchestra.

Client: IBM | Role: Writer | Agency: Centerline Digital

As the project grew, our team decided to create a behind-the-scenes video to document our workflow. I was tasked with gathering footage on the shoot and writing the final script. 

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Pendomonium 2017

Every year Raleigh-based tech company Pendo holds a conference called Pendomonium. The Pendo team came to Centerline to find something bold, engaging, and different to set the stage for their first event. As a team, we decided on a 1940s newsreel style. After two entertaining afternoons watching real examples, I set to work writing this script.

Client: Pendo | Role: Writer | Agency: Centerline Digital

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29,000+ views on YouTube

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Features Overview

Mattress Advisor

As humans there are a few things we all need - food, friendship, and sleep. The Mattress Advisor website strives to provide unbiased, thorough information on all things sleep related. The crux of their site offers reviews of mattresses and sleep accessories, but they also provide in-depth content to help readers find their best sleep. I love the opportunity to write for this site because their fun brand voice aligns so well with my own.

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