MKZ Content

The Top 5

Let's cut to the chase - this is the best of my best work.

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  IBM Storage Orchestra Video

IBM Storage Orchestra Video

  IBM Z Interactive Tables

IBM Z Interactive Tables

  A Little Context Blog

A Little Context Blog

  Pendo Event Opener

Pendo Event Opener

  Elegant Baby Princess Mousie Campaign

Elegant Baby Princess Mousie Campaign


 Client: IBM  |  Role: Writer  |  Agency: Centerline Digital

Client: IBM  |  Role: Writer  |  Agency: Centerline Digital

 

IBM Z Tables

For IBM’s main conference, THINK, the IBM Z team asked our team at Centerline to create interactive, video game experiences. After brainstorms, we moved forward with two ideas - a matching challenge, and a pipe building game.

From there, I was able to write up a gameflow document to give our client an idea of what these experiences would be like. In addition to onscreen explanation copy, uur doc also gave subject matter experts prompts for when to explain business benefits during game play.

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Once in development, I was responsible for proofreading and revising copy before the games went live to very happy THINK players.


IBM Storage Orchestra Video

IBM Flash Storage was looking for an elegant piece for their launch event in London. Through a full team brainstorm, the Centerline team landed on a musically driven piece describing the powerful performance of the entire storage portfolio - much like the powerful performance of a full orchestra.

Client: IBM | Role: Writer | Agency: Centerline Digital

As the project grew, our team decided to create a behind-the-scenes video to document our workflow. I was tasked with gathering footage on the shoot and writing the final script. 

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Pendomonium 2017

Every year Raleigh-based tech company Pendo holds a conference called Pendomonium. The Pendo team came to Centerline to find something bold, engaging, and different to set the stage for their first event. As a team, we decided on a 1940s newsreel style. After two entertaining afternoons watching real examples, I set to work writing this script.

Client: Pendo | Role: Writer | Agency: Centerline Digital

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29,000+ views on YouTube

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Elegant Baby Princess Mousie Campaign

When baby gifting company, Elegant Baby, came to us with an ask, we jumped at the opportunity to take on a new challenge. Writing for the luxury baby market was something very unique and intriguing to our team. Princess Mousie was the main character in Elegant Baby’s fall collection, and they wanted to feature her as much as possible. So our team decided to write a fairy tale in three blog posts. Each chapter described Princess Mousie’s search to find her true talents leading to the ballerina mouse that was featured on the new product line. Along with blog posts, we created beautiful social tiles in the same style as the blog illustrations. 

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A Little Context Blog

 
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“A Little Context” is a brand new project where I take the hot topics we all hear about in the news and try to take an unbiased look at the context surrounding the situation. It serves as a way for me to educate others and myself on how we got to where we are.

Check out the whole thing here.

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