Elegant Baby Princess Mousie Campaign

When baby gifting company, Elegant Baby, came to us with an ask, we jumped at the opportunity to take on a new challenge. Writing for the luxury baby market was something very unique and intriguing to our team. Princess Mousie was the main character in Elegant Baby’s fall collection, and they wanted to feature her as much as possible. So our team decided to write a fairy tale in three blog posts. Each chapter described Princess Mousie’s search to find her true talents leading to the ballerina mouse that was featured on the new product line. Along with blog posts, we created beautiful social tiles in the same style as the blog illustrations.