IBM XIV: Predictability n an Unpredictable World

This video allowed me to really explore using high-level metaphorical language. By comparing the IBM XIV box to a beekeeper's hive box, we're showing that this product calls on the durability and reliability of Mother Nature. The use of the actual beekeeper as the voice over artist made the video relatable. In the end, we created a beautiful piece that I'm very proud of. 

Client: IBM | Role: Writer | Agency: Centerline Digital